Article Marketing is great, but avoid this common mistake

Publication of articles published on Web sites is one of the most recent methods that owners of websites and search engine optimization professionals to use to get more and better quality traffic. The items allow you to get more links to a lost less effort and better results than link exchanges and other more traditional methods.

The problem is if it has exactly the same article to multiple sites, Google, Yahoo and some other search engines ignore a lot of items because of a filter is often called the duplicate content penalty. Nobody really knows how this filter works and what level of an article is rejected. Here are some techniques to overcome this pain.

Mix and match elements from Article

The typical article directory article consists of a title, a summary, a body, an author / resource box and article keywords. The theory is when you have multiple versions of each element and combine these elements in a different way each time you post your article, there is less chance the search engines see the article as a duplicate and give the article is right place the main index.

Say we have four different versions of each of the four main elements (assuming that keywords remain more or less the same), which means a little more effort you can have 4 x 4 x 4 x 4 = 256 versions of essentially the same Article by reducing the chances of items being penalized.

Article Summary

In forum posts that talk about the duplicate content penalty is a constant theme is that the article summary, or snippet as it is often called, is carefully considered by search engines duplicates existing. As with the title, it is useful to have numerous and very different versions of the summary article.

Article Body

The best advice with the body text article is structured into blocks that can be rearranged at will and still make sense. The filter will not be able to identify duplicate content as easily as exact copies. This approach also wrote the article makes it much easier than trying to create a block of 500 words of text.

Another tip when it comes to body text is to replace words and phrases with meaning, different but equivalent. For example, in writing this article, I can replace the medical term SEO, search engine marketing, webmaster and owner of a website, online marketing guru or even Google. The article still makes sense, but it is textually different from other versions. In other words, the article still has the same tone and meaning, but a large proportion of different words.

Article titles

The title article is very important from the point of view of reader as well as a point of view penalty duplicate. Many article directories use the title of this article as a basis for creating the url of that page articles. By changing the title of the article there is less chance of the search engines believe they have already indexed that page.

Article Resource Box

As most SEO professionals perform, the resource box is a very important element, if not the most important element of this article. And 'in the resource box that the authors of the opportunity to link the pages most suitable to their website. As with other elements that may be advantageous to change the text in this section, in order to avoid duplicate content penalty. Just to rearrange the order of links and anchor text can produce excellent results.

In summary

Article marketing is a popular technique to promote your web site, getting links and building online credibility. The problem is that if it has exactly the same article to multiple article directories, you run the risk of Google ignoring your article and all those important connections because of duplicate content penalty. By following the above steps will reduce risk and generate more traffic and better rankings for less work. For other articles of this series, please visit Time Search dot com....