Thursday, August 30, 2012

Large balloons for advertising


Jackyln is a principal of one of the largest companies in the mid-West. After the important recent of another club in the Upper East Coast of Manhattan, the CEO wanted to go national.

This meant Jacklyn and other department must do a lot of advertising to capture the market. Since the budget for this to happen did not get any increase, this has made it more difficult to achieve the desired goal.

Returning home from work, Jacklyn saw a shop that was using an inflatable balloon. The institution has had a promotional sale and this has somehow attracted some motorists to park nearby and check it out.

Seeing the potential, Jacklyn checked and found out that the balloons were quite cheap. This may not work to get the company moving so something had to be greatest need, as a large helium balloon.

Jacklyn verified and found a few suppliers that could meet the requirements of society. All this person had to do was to present a project so that the shop can do and give after 2 weeks.

Since the quote given was cheap, Jacklyn convened a meeting with everyone in the department. The goal now was to come up with a good project that has the colors and logo of the company.

After three days, everything seemed ready. The approval of the CEO was the only thing left standing in the road for the project to pass.

The presentation went well and the idea was approved. This is because the cost to produce a balloon is much cheaper than an advertising campaign on television or on a billboard. The following week, Jacklyn came back and gave the design to the supplier.

As promised, the helium balloon was ready after two weeks. The balloon powered purchased measured at 20 meters in length which can be easily assembled and disassembled. Helium tanks must only be replaced to keep this object in the air.

Feeling satisfied with the results, the final payment was made and this was delivered to the team Jacklyn 'that will be supervising the flights of this new toy.

The team will go on the road a lot to promote the new products the company. This meant going fairs and conferences, which made the ball very useful to create brand awareness.

After 4 months into the new campaign, a few more balls have been ordered to make it easier for the publicity department to reach more people in other states ....

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