SEO Expert Guide - Keyword Analysis (part 3/10)

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Want to try a new dish to cook a whole, without first referring to a recipe? Want to start before you have all the ingredients available and properly trained?

In our analogy, key words are the ingredients and the rest of the guide (after this part) is your recipe. It 's important that you start investing time in the keyword search. This may surprise you, but I would recommend you spend at least 25% of your time on this activity alone! This is 25% of your total time, including time spent in designing the site, and build, optimize and promote it! Rather than an investment, eh? But, believe me, if you din't get this part right your meal will not be very satisfactory and no one will want to eat!

(A) What are your top 10 keywords?

You may think you know the casting. You may be right about most of them, but it will almost certainly make three common mistakes. In the first place, they tend to choose the individual words (rather than the chains of words). Secondly, they tend to choose the same words used by other people. Thirdly, this will aggravate overuse these keywords on your site and underusing Keywords related. The end result will be a poor product and sub-optimal ranking or traffic.

So please be patient and walk through the following steps. From the second part, you will remember Doug (who sells antique doors, handles, knockers, bells or pulls and fitting services).

Like Doug, you should start with a visit to the Overture Keyword Selector Tool (which I recommend in preference to Wordtracker, which is a paid service, and Google Adwords: Keyword Suggestion Tool, which does not indicate the number of popularity of each sentence research). This tool lets you check for the latest word search combinations (and their derivatives) on the Overture search engine, returning frequencies for each search.

Doug enters "antique doors" and is surprised to discover that "the old door knob" and "antique door hinge" score higher "ancient clapper" (his best-selling product in the shop in High Street). But far superior is still the category level combination "antique door hardware." He had never imagined could be so skilled researchers.

Then he tries to "ancient door knocker" and finds a single derivative "antique brass door knocker." He had thought seriously of doing a keyword brass. Now is a pencil on his list.

Looking for "old door bell" and play, he discovers "antique door bell" is the most popular (which reflects a difference between UK and U.S. English). This is also very enlightening, as he hopes to sell to American audiences for correspondence.

Perhaps you begin to see my point. As will be seen later in this guide, I recommend a separate page for each subject product, service or information to your site. Through your Overture search, you should come with a list "A" of about 10 keywords for each page. At least four of them are likely to be site-wide in their applicability and common to every page. The remaining six will be specific page. Put all words on the left on a second page list titled "B".

In the example of Doug decides he wants to ancient port, and brass hardware on each page of the site. On page clapper, which will (in addition) the swing key words, iron, decorative, etched, pineapple and lion.

You should also do the same. If you find this task too difficult, I suggest you reconsider your proposal? It 'can not yet adequately thought through!

(B) What keywords your competitors use?

Through research of flying on Google and focusing on the first 15 results, Doug brings up their pages. He uses the menu option "view-source" in Internet Explorer to look at the keywords used in the metadata of the page.

And 'I am surprised to find some consistent themes. For example, almost all the sites it finds, while searching for "flying" also "handles" in their metadata for that page. It is also believed that many researchers have used the old as one of their kewords, as well as old.

Do not get me wrong read here. Metadata (in particular in isolation) is not the way to high rankings in search engines (as discussed below). However, the top 10 sites in general have done well with their optimization in general (and their metadata may reflect quality keyword analysis, repeated throughout the site in other ways).

Another key tool is the Google Smackdown, which allows you to compare the overall frequency of two competing sets of keywords throughout the whole of Google results. Doug compares "antique door knob" with "antique door knocker" and finds the first is vastly over-represented on the web than the latter (with over 2,000 results vs. less than 200). He knows that the knob is sought on ten times as much (from his previous work) decided to concentrate on flying as a word where there's less competition.

However, Doug confirms the effectiveness of all combinations of competitors using the Overture tool and revises its list to include some of these new words, relegating "pineapple" and "Lion" for his B-list, in favor of "knobs" "old" and.

(C) How many related keywords you can identify?

Now, a third important step. Your browser GoRank to Ontology Finder - Related Keywords Lookup Tool. Like Doug, try typing "old swing door" and see the results. For "old", the tool will suggest related keywords of old, classic, antique, furniture, antiques, vintage, rare, Victorian, and collectibles.

Hmmm. Now he can understand why his old competitors use in their list! Doug runs these related terms back through the Overture tool and discovers that "Victorian door" yields some decent results, so adds Victorian and Edwardian to his B-list (which had never previously thought).

Imagine if Doug had begun with Victorian doors with his plan gane. The Ontology finder would prove that ancient flying was a much more sensible combination. He then changed his A-list.

As search engines move increasingly towards the use of semantic intelligence in their ranking systems, the use of keywords relared become increasingly important. Be sure to test the future of the site through the liberal use of such words in page content text. More on this later in the guide.

(D) the development of chains of keywords

Perhaps it might surprise you to learn that the majority of all searches on Google are for two or three combinations of words. Why are you surprised, though? It is not that what you do when you're looking for? Even if you start with one word, the results obtained are generally not specific enough (so try to add additional words to refine your search).

Keeping this in mind, it is of vital importance to come up with 3-5 chains of keywords for each separate page on your site. When you write your page copy would then be necessary to ensure that these chains with density of keywords in the text appear reasonable overall.

Like Doug, pay a visit to the Keyword Tool Check ABAKUS Topword. Put in your competing websites one by one and check the results (using the default search). Closely study the combinations of two words and three words that emerge most frequently for each of your main pages, in their turn.

Through the exploration of Doug (This page takes his swing), comes with three favorite combinations of two letters: "flying", "old port" and "old hardware". For the three combinations of letters, it establishes the "old house hardware" and "brass knocker."

Doug is surprised to note that "flying" is more popular than "clapper". He learned another important lesson; pluralise always your keywords where you can. You can obtain a greater traffic in this way (becuase of the way in which the search engines handle queries).

For a typical 10 pages of the site, you should now have about 65-70 A-list words (with four of those to be wide of the site) and perhaps up to 200 B-list words (many of which are related Keywords ). You may have up to 50 chains of keywords. Congratulations. Now you have all the necessary ingredients for cooking. Continue reading ...

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SEO Expert Guide - Proposition Development (part 2/10)

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