Top Ten Reason to publish an ezine and a blog

Blogs are the hottest thing going these days, when it comes to Internet marketing. A blog is a way to send messages and products to customers. They are some web sites such as personal, easy to create and far less expensive than traditional websites.

Just when you thought you mastered the tasks of ezines and newsletters, blogging comes, and you have to ask:

I really need a blog?

There is an ezine or email newsletter to do the same thing?

I do both?

Are these two marketing tools going to eat up all my time, energy and money?

What is the best way to spend my resources here so that I can get results out of my clients and marketing efforts?

Here are ten reasons why you should pay attention to this new revolution of blogging and do both and ezine and a blog.

1. Because a blog is web based, is published instantly every time you post. This allows you to be spontaneous and current issues of interest to your readers / customers. The posts are short, ezines can be longer. It can complement the other.

2. Because blog posts are spontaneous, they tend to be more informal, friendly and conversational. Blog posts show your personality. Ezines show your knowledge. Your readers / customers need to know who you are before you invest in your services. Provide both an ezine and a blog allows readers to know you.

3. You can set up a registration form on your blog and subscribers will receive a short note in their mailboxes every time you publish something new. This is a great way to get around this anti-spam filter that blocks so many ezines and messages from legitimate professionals.

4. Blogs linking to other blogs and websites, allowing you to create a viral marketing system, increasing the exposure to search engines. Search engines love blogs because they are text-based and keyword rich. Your rankings go up when you publish a blog and use the link and posting on a frequent basis. You can also link to your website (s).

5. You have instant access to all your articles published on your blog. A blog automatically creates archives of previous posts. You see them in a sidebar for easy access. Put them into categories for easy finding. A smart person knows you spent a day posting all its EzineArticles in his blog, so apparently she's been blogging for a much longer time. In addition, readers of her blog may not have had the opportunity to read all her other ezine articles.

6. You can use the blog to become a trusted expert in your field of filtering web content to your subscribers. Readers do not have the time to browse and to gather information, but you can do for them, so as to position itself as a good resource.

7. You can set up links for ads, products and affiliate programs in side columns of the blog so you do not have to include them in the body of your article. In an ezine, you should be careful promotional material in this article, because it annoys people and causes them to unsubscribe. A blog is a non-intrusive way to do this, and an ezine can link to the blog where more information can be found.

8. Readers can comment on your blog posts, and creating relationships with readers. You can ask questions, stimulate responses to be controversial, and readers of research. It 's a great way to keep your finger on the pulse of what readers want.

9. You do not have to mess with a website, or paying a web designer to update your website whenever you have a new article or teleclass, or program or product. Blogs are user-friendly, and with some instructions or tutorials, you can learn to use it yourself. It 'less expensive to set your ezine in HTML.

10. Bottom line is this: with a blog and an ezine will help attract more visitors to your web site, which become subscribers and can eventually become customers.

Think of the World Wide Web as a pond deep sea fishing. The more fishing lines into the lake, the fish the more you're going to take!

Do you have a website, but is static like a brochure online.

Do you have an ezine, which grows through the links for subscription worldwide.

And now, you should have a blog, where you can attract more readers to know you, where you can interact with, and maybe take your bait!

Good fishing! ......