Tuesday, August 21, 2012

And 'International SEO Copywriting so important for marketing communications?


Do you know how many languages ​​are spoken throughout the world today? According to the encyclopedia, Ethnologue, there are about 6,912 living languages ​​in active use.

Why is this important for your business?

It 's simple, most people who conduct their research online in their own language at home, in fact 96% of the global search of web users in their native language. If 63% of the total online population in the whole world speaks a language other than English, this means that there are mass numbers of web users actively buying and selling through search engines in other languages ​​when fully by-passing the English-speaking markets, and if they were looking for your product or service, they might just miss you.

It is the online presence of your company able to address all these languages?

The best way to have a strong online presence is to ensure that the content on the website of your business is search engine friendly. This is achieved by 'localization' content. This is the process of translating content, but taking it a step further to ensure that it is perfect readability and checked against local customs, cultural differences and preferences. International SEO copywriting is simply a process to provide localized content that is original, not translated. Be sure to find content writer has in the local market and is, in effect, a native speaker. This greatly increases the chances of getting noticed by members of the local target market.

The advantages of International SEO

When it comes to writing web content in a multitude of languages, most business owners are very cautious. Their well-founded fear of errors of translation and cross-cultural errors prevent most of them to reach potential customers multilingual. However, these companies can not afford not to pay attention to the growing number of people who know the language, make purchases and manage their own affairs in their own languages-mothers. These activities simply do not understand the economic importance of communicating marketing messages through different marketing channels and languages. It is said that there is currently more than 300 languages ​​spoken in the United States of America and 14 million of these American families do not speak English as their first language.

What this means for your company will lose business if you can not speak their language. This is where an international SEO copywriter comes in. New Frontier Digital can help your company by writing content for your website in a multitude of languages ​​and able to provide the company more international exposure. One of the ways in which New Frontier has reached internationally through writing, press release, the contents of the site SEO and article marketing. Their skilled copywriter to prepare articles that are relevant to your business, service and / or products in languages ​​that relate to your target audience internationally.

True Search Engine Optimization is not just about making your website fully optimized, but also more and more attention to the needs of your target markets. Duplicate the success of marketing in multiple languages, just adds to your business, expanding the customer base and provide for future invnovations specialized products and services. International SEO is the best approach to receive incoming international traffic web site from your target audience and use of multilingual marketing to take before the next wave of consumers on the Internet - not to speak English .......

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