Google AdWords Tips - Everything You Need to Know About Google AdWords

You're losing a lot of money every single day getting lots of clicks on the ads, but no sales? If you are facing this problem, check this article.

I will address some of the most vital areas that need to know to be profitable Google Adwords.

I hid some of the best suggestions Google Adwords throughout the whole article - so be sure to read every single word in this goal to find those gold nuggets! ;)

Where Will my ads?

You will be ads on the right side of any search results in Google search engine - the sites listed here are what we call a "listing fee".

Those sites listed to the left of the search engine Google is what we called as "organic listing" - and every time someone clicks on those links, the site owner does not need to pay for something - it's no traffic.

As for how you can get your website listed in the first position in the search engine Google in the "organic listing" will depend on many factors - you need to apply Search Engine Optimization (SEO) skills here.

Terminology used in Google Adwords

The following are some of the most commonly used in Google Adwords and what these terms are as follows:

1. CPC (Cost Per Click)

CPC, also known as cost per click, Google Adwords is what you charge when a user clicks on your ad.

2. Max CPC

CPC is a maximum amount you are willing to pay at most for a click on your ad.

You will need to specify a maximum CPC for all keywords when you create a new campaign - Google Adwords will not charge more than the maximum CPC.

3. Impressions

Impressions is the number of times the ad was displayed for each keyword.

4. CTR (Click Through Rate)

CTR, also known as Click Through Rate, is generated by a percentage Adwords for each keyword - is calculated according to the following formula:

(Number of clicks / impressions) * 100 = CTR (in percent)

In general, the higher your CTR is more relevant Google think your ad is, and as such, over time, as your CTR increases, Google Adwords is less will be charged for the shot, when a user clicks on your ad.

5. Quality Score (QS)

Quality Score is a score that is calculated from Google Adwords based on a number of factors - the quality of your landing page (the page where you take visitors when they click on your ad), CTR of your keywords, your maximum CPC that 'I have set, etc.

The page where you want to send visitors when they click on your ad is very important here - if the page is just a very simple page that does not provide any information, but to ask them to include your name and email address to proceed , chances are you will get a rating of very poor quality, and as a result, you have to pay a very high cost per click.

In essence, the better the quality score, the less you must pay when someone clicks on your ad.

4 Type keywords in Google Adwords

There are 4 main types of keywords Google Adwords, and I'm going to explain what are these types of keywords with examples:

1. Broad Match

Broad match keywords are the key words without quotation marks (") or brackets ([]) in the middle.

Let me give you an example of a broad match keyword - learn golf.

Your ad will be activated whenever the key phrase in some kind person has both "learning" and "golf". In addition, your ad will be activated for related terms relating to the words "Learn" and "golf" as well.

Here are some examples of keywords that trigger ads:

- Learn to play golf

- Golf Learning websites

- Mastering the art of learning golf

- Golf lessons to learn on-line

This keyword will allow your ad to appear for most of the time. However, it is sometimes very targeted traffic.

I personally do not like to use broad match keywords in my AdWords campaigns.

2. Phrase Match

Words Match Phrase is the keyword that has inverted commas between - for example "learn golf".

Your ad will be activated only if the key phrase for a type of person contains the word "learn golf" in that sequence.

Here are some examples of the phrase of keywords that trigger your ad:

- I want to learn on-line courses

- Learning to golf on internet

- Where can I learn from golf

- Learn the golf swing

However, the announcement will not be activated when someone types the following:

- Learning Course

- Learn to play golf

- Golf learn

3. Exact Match

Exact matches are key phrases in square brackets to each other - for example [learn golf].

You ad is' activated only when someone enters the words to learn golf in that sequence. Nothing in front of or on the back.

I like to target my ads by keywords or exact match and phrase - as they give me the best targeted traffic to my website.

4. Negative

Many people neglect to have negative keywords in their advertising campaigns. Need to find as many words as possible to eliminate negative unwanted impressions and unwanted clicks.

Let me give an example - if you're selling a digital product on golf book titled "golf tips for beginners", would not want your ad to appear when someone is looking for free golf tips for beginners, beginners golf tips torrent, beginner golf tips download, etc.

All you have to do is to precede these keywords with a negative (-) sign, for example

Free-

-Torrent

-Download

This is very important: You must create your own list of negative keywords. To search for negative keywords, simply make use of Google's free keyword tool or Wordtracker free tool, type the keyword you want to hit, and scroll down to see if there are keywords that you want to publish Your ad appears when someone enters them into

I usually have a list of about 500 to 600 negative keywords in an Adwords campaign that I have - this will ensure that my ad will appear only for more targeted keywords, and then brings me the best profits.

Understanding your potential customer lifecycle Buying

Understanding the potential customer buying life cycle is very important to you to decide the type of keywords you should target for any Adwords campaign you are going to create.

There are basically 3 categories of keywords, such as Keywords exploration, words of confrontation and, ultimately, to purchase keywords. Just what these categories of keywords that mean?

Let me explain with an example. Take for example you are promoting as an affiliate BMW 7-series cars - the keywords you should target to achieve the best results:

1. Keywords navigation

In this phase, your potential customers probably do not know what model or brand of car that he / she wants. But he / she is interested in having a new car.

So just enter keywords like below to find out what types of cars and models are available:

- Fast Cars

- Auto Trend

- Sports cars

- Fine machines

- The Smart Car

The list does not stop here - but just to give you an example of keywords will eventually come. This is the stage of exploration keywords.

If you are promoting a series of 7 cars and BMW is targeting keywords like these, it is likely that you will have a lot of impressions, you can get a lot of clicks but no conversions - the reason is because people who type these keywords do not even intend to buy.

I usually do not encourage you to address these keywords for your Adwords campaign. It 's just a waste of time and money.

2. Keyword Comparison

After some research, is a potential customer decides he wants to buy a BMW car - but does not know which model he wants. At this stage, want to know more about BMW cars, so he'll enter keywords such as:

- BMW for sale

- BMW reviews

- Compare BMW models

If you have a created a landing page to collect the first names of your potential customers and email address in exchange for a free report, email series, video series, audio series, etc. to educate him / her on the types of models of BMW available, and eventually convince him because he / she should get the BMW 7 Series car that you are promoting, then you should address these keywords in your AdWords campaign.

This is the step of comparing keywords. Remember, at this stage, customers know what they want - in a BMW, but he / she does not know if the BMW is the best choice for him, or he / she does not know which model to go. With the right marketing techniques, one may be able to obtain some of sale here.

3. The purchase of keywords

Your potential customer knows what he / she wants - a BMW 7 series, and is ready to buy. Then he / she will enter keywords such as:

- Buy BMW 7 Series

- Inexpensive BMW 7 Series

- Offer BMW 7 Series

- BMW 7 Series cars for sale

The list goes on - these are called "Keywords purchase", and that's where more money will be made - this is where you should target your keywords - all instances of keywords that contain the phrase "BMW 7 Series."

You will get more conversions from these keywords purchase.

Keyword Research Tools

I usually make use of these 3 free tools in my keyword research for appropriate keywords for my Adwords campaigns:

1. Keyword research tool Google

2. Wordtracker Keyword Tool is free Reseach

3. Free Keyword Discovery for Keyword Research

How much should I bid for? - Tips for the determination of the maximum CPC

As a rough estimate, I'm going to think I'm going to get 1 sale per 100 clicks (you can take this assumption as well)

We say that the committee will receive for this product is $ 47 for each sale. Therefore, the maximum CPC should be:

Commission paid for sales 1/100

That in this case will be $ 0.47 - you can set the maximum CPC to $ 0.47.

However, you may also want to assume that you will be able to get a sale every 50 clicks. In such a scenario, you can set the maximum CPC to $ 0.94.

Normally, I will be able to get a sale every 33 clicks on average (which is my average) - so for me, I can set the maximum CPC to $ 1.42.

It 's possible for me to set the maximum CPC To Be The Same As The Minimum Bid for AdWords?

Before answering this question, let me explain what the minimum bid specified by Adwords means - the minimum bid is the minimum you need to set as the maximum CPC so that Google Adwords to display your ads.

If you set the maximum CPC to be lower than specified in the minimum bid, then Google Adwords your ads are not displayed.

Back to the question, yes, you can set the maximum CPC for each keyword is the same minimum bid specified by Adwords. In this way, your ad is likely to be queued for the keyword you're bidding for.

We say that if there are already 10 ads for this particular keyword is bidding for his announcement - will be placed in position 11 °.

Targeting research and content networks - Or Not?

When you enter the settings of your campaign you will see a column called "Networks" which specifies the networks that you want to advertise in.

1. Search with Google

When this option is selected (this must be checked), your ad will appear when someone types in the keyword that you bid for the search engine Google.

2. Research Network

When this option is selected, your ad will appear when someone types the keyword you have in offer for the Google search network - as Froggle, Google Groups, AOL, Netscape, Ask.com, Shopping.com, Earthlink.com, Compuserve, ATandT.

I personally do not recommend that you select this option because the clicks are not very targeted (based on experience)

3. Network Content

When this option is selected, your ads will appear in the linked sites on the Internet where the webmaster has modules into Adsense

I would not recommend that you select this option because the clicks you get are highly targeted (again based on my experience)

How do I write effective ad copy?

Write a copy that is effective, it is very important to get a very good CTR - because your ad stand out from the rest and this will definitely catch people's attention and click on your ad.

A good way to create a copy of the ad is to create your own file "crawl" - This file will contain phrases that you can use good news.

You are probably now I wonder how you can find good ad phrases you can use - easy. All you have to do is look in your local newspaper - that ad that caught your attention is never a good ad - the ad copy the exact phrase that caught the eye and enter it in this file "swipe" your. If this sentence to successfully capture the eye, is very likely going to be able to capture the attention of others.

Another way is to look at the ads in the search engine Google for different keywords that you are trying to place your ads on - to see what catches your eye - and the announcement that caught the eye - a phrase that did the poster use? Copy this sentence in its files on the "crawl" again.

Over time, you have a file "swiping" full of eye-catching phrases of ads that you can use to have a copy in your ads more effective, thus improving ad CTR.

What is Google Slap?

What exactly is a Google Slap? To put it simply, it means simply penalizing advertisers for Google Adwords to be slapped with a minimum bid very high for a keyword - from a minimum donation of $ 5 or $ 10 per click for a keyword.

The reason that these advertisers are penalized is most likely due to the quality of your landing page to lead people when ads are clicked.

As you already know, Google loves unique content and hate spam - so if you intend to bring someone to a landing page that contains nothing but 2 of the form fields to ask them their name and e-mail, you probably penalized by Google - to pay a very high cost per click.

How do I know if I was Google "slap"?

Very easy, all you have to do is look at the "Quality Score" column in the group page ad in the campaign.

If you look into the Quality Score column, you will see a "Minimum Bid" under the Quality Score for each keyword - if the minimum bid is $ 5 or $ 10, it means that you have been Google "slapped" for that particular word Key.

When that happens, Google believes that the destination site you brought a visitor when they click on your ad is relevant for the keyword you have submitted or offered in the target site has very poor quality content. You will look to improve the destination website.

Are There Any Other Sites Pay Per Click How do I put my ad in?

Some of you may find Adwords too competitive (there are really a lot of competition in some of these hot niches).

We recommend that you consider placing your ads on other Pay Per Click search engines, because competition is less, and there is no need to pay too much per click.

Here are some of the other Pay Per Click Search Engines you might want to consider placing your ads on:

- Yahoo Search Marketing

- MSN AdCenter

- 7 Search

- LookSmart

- Miva

- Improving

- AdBrite

I have had success in some of these other search engines - some of these very competitive keywords only cost me $ 0.01 per click in some of these search engines! ;)