The Global Business Model

The global business model

In his speech at the congress of the British Labour, Gordon Brown described the current global situation as "the banking collapse, credit crunch, the destabilization of prices, the speed of technology and the rise of Asia, no one can doubt that we face a different world, we are in a global era?. And a global era requires a new business model that suits her. The global business model summarized in two words is this: If you and I want to do business, we must consider the interests of each of the parties involved in this process, whether mineral, animal or human.

Mr. Brown was right to say that "we have not seen anything like this since the industrial revolution?. In fact, this process of change we are experiencing little to stop the industrial revolution. It manifests as a financial collapse, but it really is a transformation at the level of consciousness.

Until now, when two people or two companies wanted to do business, or simply when two parties were in social or professional situations, only took into account their own interests. If you offered me another part suited me, so there was agreement. And we stopped to think about the interests of the party. Simply we took for granted that the other party considers the deal as beneficial - otherwise not go ahead with it.

But in the global era, things will not work well. Charles Duhigg and Carter Dougherty wrote in The New York Times on November 1, 2008 is an example that illustrates what happens when you have a situation of globalization and ignoring others. In his article, explained as the struggle of teachers in Wisconsin to increase their pensions along with the claim agents suburban New York to increase their income, had forced "the German authorities to intervene with an injection of several thousand million dollars to do to stop a chain reaction that threatened to freeze all Germanic economy?. The full story is much more complex, but serves well to illustrate what we reflect. Put more simply, the days when we were allowed the luxury of thinking only of ourselves are over. Continue to act and the failure will be assured, and Obama should bear this in mind when establishing their financial strategies.

Think of it this way: If we were unicellular structures, such as amoebas, no need to think about anything or anyone else. We could devote ourselves to meet our own needs. However, if we are part of a multicellular organism, we can not think only about ourselves. The agency to which we belong we provide everything necessary for life - oxygen and nutrients - and in turn, we should carry out a specific function within that agency. Otherwise, we would be immediately considered as a foreign body and phagocytes eliminate us without mercy.

Defining our era as "the global era? is to say that "we are part of a single organism?, with all that that implies. So that those who do not follow the guidelines overall characteristics of this era will be punished, and not by the tribunal in The Hague, but through failure in all that they intend to achieve and suffer the consequences of this situation. And if you need examples, we take a look at Lehman Brothers, AIG, Iceland, the Russian ruble or to some employees of suburban New York.

While British Prime Minister Gordon Brown has been the first to recognize the beginning of a new global era, it is vital that political and opinion leaders begin to publicly admit this reality. Only then will accelerate this necessary change of mentality. And having a new president, leaving the United States in a very advantageous position to successfully lead this process.

The G20 is doing the right thing in coming together to tackle the crisis and show an attitude of cooperation, but no use if nobody can understand it as the beginning of a new model for business, or even as a new model of thinking. After all, is not only our financial system that is ill, but all mankind. We can not allow solidarity and growth of others, something that would benefit everyone. Instead what we find is selfishness and contempt for others: this is the real disease. And we all suffer.

Therefore, we must direct our efforts to give priority to the common interests before their own. And this is literally our lifeline. The development of a new global consciousness is not just a New Age term that encourages us to go hugging trees. It means that you, me, him, her, that together we must develop a conscience who cares about the welfare of all, every person and every thing, either while doing business as we live our daily lives, either vacuuming , shopping or having coffee with friends.

In other words, the overall pattern is not another way of managing capital for greater profitability: this is a new mentality, a new world view, the only way to get positive results in a global era. And only need to change our focus, moving from the individual to the collective. The fault that Lehman Brothers would collapse was not the sellers, and were not derivatives that sank AIG were the insatiable greed and lust for profit at the expense of others. If we change all this greed and an insatiable desire to encourage our fellow men, and especially if we do it together, then we expect a successful future. Guaranteed.