Volkswagen plans to revive ailing Marche

Volkswagen was founded in 1937 and since then the company has grown unstoppably since its inception has incorporated other car manufacturers to form the Volkswagen Group, comprising Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda, Scania, Volkswagen and Volkswagen Commercial Vehicles. The Volkswagen Group is the largest carmaker in Europe and in 2009 ranked third in the ranking of manufacturers in the world by the International Organization of Motor Vehicle Manufacturers (OICA), behind Toyota and General Motors. While the industry is going through a difficult situation due to the global economic crisis, Volkswagen was able to increase its sales to EUR 6.29 million units, according to latest official figures. Not all good news for the group as four of its brands failed to benefit: Bentley (with a loss of 185 million euros), Lamborghini (35 million euros), Bugatti (194 million euros) and SEAT (339 million euros).

But the group has in mind a plan to revitalize these brands and not deviate from its long-term goal, which is none other than oust Toyota as world's largest producer by 2018. One of the main goals of the Group to achieve its ultimate objective is to revitalize the U.S. market, for it has launched the United States Bentley Mulsanne, which it hopes will boost sales of its ultra-luxury car division and regain a niche market characterized by strong brand loyalty and is not affected by the crisis. This model is built by hand and to manufacture it has taken 800 hours of work, which explains its high price-to-market and its unique components, even the smallest repair would be costly, for example, changing a moon would require a larger investment than usual because of the price of the glass. In regard to Bugatti, the Group has pinned its hopes on the launch of the Bugatti Super Sport saw vehicle which ranks second in the list of most expensive cars of 2010 according to Forbes magazine.

As for Lamborghini, the division of the brand in America has devised a new plan for financing in collaboration with Volkswagen Credit will be provided according to which alternative funding programs and better interest rates for buyers wishing to purchase exclusive models on the market and meet certain credit requirements. In addition, the Group acquired Lamborghini by 90.1% of the Italian company Italdesign Giugiaro, dedicated to automotive design, this acquisition is bound to expand measures Volkswagen. The brand is the biggest headache for the Group's SEAT. The Spanish brand managed to reduce losses and increase sales in the first half of 2010 compared with the same period last year, but is still lacking. The company's commitment to revitalize the brand SEAT is confirming its leadership in the Spanish market and make a significant investment in research into vehicles powered by alternative energy sources.

Once you achieve these goals, the company will try to increase its presence in the Asian market, specifically in China. All these measures are part of an ambitious plan devised by Volkswagen to try to oust Toyota as world's largest manufacturer of automobiles in 2018. Under the plan, Volkswagen plans to increase the Group's sales to 8 million units in mid-decade and 10 million by 2018. Key elements of this plan is an ambitious plan of expansion and growth in the U.S. market.