Creating brand loyalty by Richard D. Czerniawski and Michael W. Maloney

In this age of product proliferation and competition high, the need to create brand loyalty has become vital. The authors, Richard D. Czerniawski and
Michael W. Maloney, through the pages of this book, they emphasize the need for a strong power of brand positioning in an effective way to carve a clear identity for the products. In an organized manner, the book explores the critical areas of brand positioning, the brand character, and the need to analyze the market and customer preference. The book provides a fund of information on all these vital areas of marketing and advertising. At each step, the book outlines what they are set to learn, then you are tested on the accumulated knowledge and, finally, real-life examples are provided to ensure that lessons learned are reinforced enough.

Making light of the conventional methods, normally distributed with marketing professionals, the authors make a strong case about the importance of evolution and crucial strategic brand loyalty. The book explores the long and provides valuable guidance on complex issues of product positioning, brand image, brand loyalty and advertising power. With its innovative and engaging coverage, also matched by the content, the book is sure to find favor with professionals in the field of advertising, marketing, sales and business. Even academics and consumers can benefit greatly from reading the book .......