Consumer Marketing website with content: the case of Amazon.com

Amazon is widely recognized as the e-commerce site the most successful in history. Much discussion was devoted to the role of Amazon's affiliate program, web usability, web personalization, and investment capital. But little attention has been devoted to the works of the vital role of content on the Amazon site, and how big an advantage Amazon has over its competitors due to content.

How does Amazon U.S. content?

Unlike many e-commerce sites, Amazon does not stop with a simple product image and a blurb.

* Amazon includes almost all the bits of text the manufacturer or publisher of the product supplied. For books, this is the description of the publisher and quotes from selected journals.

* Then there are the famous users reviews. A lot of sites offer visitors the opportunity to launch a review, but few review sites give them pride of place that Amazon does, with the result that there is rarely a product or a book on Amazon that has at least a few reviews.

* Finally, there are reviews Amazon's original in-house writers create. Even with a wealth of content that does not have to pay a writer, Amazon still sees value in professionally designed.

What are the benefits of Amazon Web Content Move?

* Bulbs eye. A visitor who is reading something that is much more likely to stick around the site. And as every web marketer knows, the longer the visit, the better the chance to buy them something. Meanwhile, it is much more likely to turn to Amazon in the future, when you are shopping in the early stages. After all, Amazon is one of the few ecommerce sites that actually provides the information necessary to make a decision.

* Mindshare. Have you ever sat on the fence to buy something, until you read something on Amazon that you sold? Probably not realized it at the moment, we all like to think that our decisions are ours and not just the product of careful marketing-but the content carefully placed was working its magic on decision making.

* Trust. An often overlooked dimension of content on ecommerce sites is how you can build enough trust in visitors to make them feel comfortable pulling out their credit cards. The latest issue of trust in ecommerce is that the product is not exactly what the visitor wants, when it finally arrives will not be what you had in mind. Detailed information about the product goes a long way to allay those fears.

* Traffic search engines. Certainly there were many times when you tried the name of a product or book, and Amazon was one of the first results. How often do you see Overstock.com BarnesandNoble.com or appear? How could they? They do not have anywhere near the amount of text for a search engine to base its listing on.

* Reduce advertising costs. Overstock.com has launched a relatively large (for the web world) television advertising campaign with a significant web advertising campaign. E 'followed through the campaign with a lot of really great deals. Yet Amazon.com is still number one in e-commerce and has not felt the need to make a big splash on offline media in quite a while '. When you search engine traffic and mindshare that brings the content of the site, even the biggest advertising budgets will have a difficult time unseat you.

In short, Amazon could have the operation of e-commerce more sophisticated and carefully developed into existence, but he still appreciates one of the most time-honored methods of selling something: words. If your company does not have the advertising budget, Overstock.com or brand recognition of Barnes and Noble, a fact which is very encouraging ....